Designing Interactions

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Paul Saffo

Paul is a forecaster and essayist with more than twenty years of experience exploring long-term technological change and its practical impact on business and society. He teaches at Stanford University and is a visiting scholar in the Stanford Media X research network, studying the design and use of interactive technologies. He was the founding chairman of the Samsung Science Board and serves on a variety of other boards, including the Long Now Foundation, the Singapore National Research Foundation Science Advisory Board, and the Pax Group. Paul has also been as an advisor and forum fellow of the World Economic Forum since 1997. He is a columnist for, and his essays have appeared in numerous publications, including the Harvard Business Review, Fortune, Wired, the Los Angeles Times, Newsweek, the New York Times, and the Washington Post. He is a fellow of the Royal Swedish Academy of Engineering Sciences and holds degrees from Harvard College, Cambridge University, and Stanford University.

With Paul Saffo you will discover that even this techno-savvy forecaster living in California's Silicon Valley still captures his thoughts and observations about new technologies on the paper pages of old-fashioned bound journals. The new media of the digital revolution might add new possibilities for us and broaden alternatives for communication, record keeping, and creativity, but those traditional media seem surprisingly persistent, even if transmogrified. Paul points out that old media forms never die out entirely-they get repurposed for other uses and stay with us. He gives us an overview of the state of media in the past, present, and future, explaining that what we called mass media was all we had, but we are now creating a whole new world of personal media. He also reveals his S-curve method for forecasting and describes the attributes of the "creator economy."