Designing Interactions

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Jane Friedman

Books and authors are part of Jane Friedman's DNA, and she is confident that there will always be books. At the same time, she sees the reading experience changing dramatically as electronic media mature. Throughout her career in book publishing, spanning four decades, she has led the way forward with innovations enabled by emerging technologies. She was executive vice president of Random House and of the Knopf Publishing Group, publisher of Vintage Books, and founder and president of Random House Audio Publishing. She is credited with inventing the author tour, making audio books successful, and leading the industry toward exploiting the Internet, saying, "I'm a marketer. The ability the Web gives you to reach thousands of people by pushing a button is a marketer's dream." From 1997 to 2008, she was the president and CEO of HarperCollins Publishers Worldwide, one of the world's leading English-language publishers. She expanded its international reach in China and in India. In 2009 she founded Open Road Integrated Media to publish the early works of big name authors in electronic form.

Jane Friedman, who lives for books, authors, and book publishing. Throughout her marketing career at Random House, the world's largest English-language trade publisher, and as president and CEO of HarperCollins, she has harnessed the new world of electronic media in support of the traditional world of books. She describes her many achievements in both worlds but also warns of the financial instability inherent to book publishing in the United States as it is currently structured.