When Wired was first published in 1993, Chris was working at the scientific journal Science, expecting that the Internet would continue to be used solely for communications within the scientific community. Reading this bold and glossy magazine full of ideas about the the way this technology would change the world made him realize that "this thing is a lot bigger than I thought," and he knew immediately that his career was going to be related to the Internet forever more. He spent the subsequent seven years with The Economist magazine in various editorial roles and was responsible for launching its coverage of the Internet. In 2001 he was approached by Condé Nast and asked to take over as editor in chief at Wired, a daunting task, as the magazine was reeling after the dot-com crash. He succeeded in resuscitating Wired as a magazine and it has been thriving since. Chris coined the phrase "the long tail" in an acclaimed Wired article, which he expanded into book form2. His 2009 book Free: The Future of a Radical Price examines the rise of pricing models that give products and services to customers for free.
Chris Anderson is confident that the magazine format is here to stay, as long as it makes the most of the unique attributes of magazine design, energetically pursuing luscious images, diagrams, and illustrations, with dramatic layout and rich production values. He feels the ambivalence of working to create a magazine that is owned by Condé Nast and writing books that are distributed by Disney, while in his heart he wants to celebrate the possibilities offered by the Internet to serve individual needs and desires in niches of focused interest. He believes that the print side of Wired should strive to add value to the Web, while the Web serves the endless expanse of amateur interests, even as it relies on the printed magazine to pay the bills.
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