Chapter 6 – Let the Truth Be Told
Interviews with David Fanning, Mark Gerzon, Shinichi Takemura, and Hans Rosling with Ola Rosling and Anna Rosling Rönnlund
"All media exist to invest our lives with artificial perceptions and arbitrary values." - Marshall McLuhan
All of the people interviewed for this chapter would disagree fiercely with McLuhan's assessment of media. All of them have dedicated their lives to revealing the truth and have harnessed the power of the media to help them. They welcome the new media of clouds and crowds and are convinced that the truth will be told by communities at large-in contrast to the traditional media, which were controlled by a few powerful and potentially information-distorting entities. To be fair, McLuhan was living at a time when the media was in the hands of the elite, and even with his philosophical vision, he may not have imagined the connectivity of the Internet and the power of user-generated content and reporting.